Background
Background
Softonic has been a global leader in software distribution, offering diverse software and mobile apps since 1997. Originating from Barcelona, they have expanded their services to cater to a wide range of user needs. Their website is a treasure trove of applications available in multiple languages, addressing the needs of a global audience. Their growth journey reflects a commitment to providing accessible and quality software solutions worldwide.
Challenges and Needs
Softonic faced challenges recruiting skilled local writers for SEO-optimized product reviews, resulting in declining online engagement and lower conversion rates. To address this, they sought a cost-effective outsourcing partner to recruit and train a dedicated team. This partnership was essential to maintain the quality and consistency of the content on their website, which are crucial for online engagement and conversions.
Objective
KDCI Outsourcing was tasked with increasing traffic to Softonic’s website and its subsidiaries by building a team of skilled SEO product review writers. This team was responsible for maintaining product catalogs, creating SEO-optimized content, and managing digital marketing efforts. The goal was to improve operations, optimize user experience, and expand the customer base, thereby increasing software downloads.
Objective
Custom Solutions
In response to Softonic’s challenges, KDCI Outsourcing developed a tailored solution by building a custom dedicated team of SEO product review writers based in the Philippines. This offshore team worked closely with stakeholders in Barcelona, collaborating in real-time daily.
Team Composition
- 20 x Writers
- 3 x Proofreaders
- 6 x Catalog Specialists
- 6 x Content Checkers
- 2 x Junior Programmers
- 2 x Content Curators
- 4 x QA Support Specialists
Team Composition Details
These specialists are knowledgeable in AI for digital content creation and have prior experience producing tech content. This ensures that Softonic’s product information is up-to-date, accurate, and effectively targets the right audience. They were trained to implement best practices in digital content creation, focusing on optimizing Softonic's website performance. Comprehensive product training was provided, and the team was equipped with AI tools to enhance their content creation and management processes.
What changed
Results and Impact
The implementation of a dedicated offshore team of SEO product review writers for Softonic yielded remarkable results within just ten months:
Details
These enhancements significantly boosted revenue generation and strengthened Softonic’s visibility and ranking in search engine results.
Measured outcomes
- Increase in page views
- 500%
- More software downloads
- 20%
- Increase in web traffic
- 117%
- Consistent rating on Trustpilot
- 5 star
“For the program pages we developed in 2020, traffic on the English-language site soared to nearly 14 million sessions. This represents an impressive increase of 117.2% in traffic, a testament to your team's vital contributions to the catalog. From creating UUIDs and updating metadata to revising versions and binaries—every detail you addressed played a crucial role in our success! We love working”
