Background
Background
Webloyalty, a subsidiary of Tenerity-Incentive Networks, is a loyalty and reward programs platform with over 200 international retail partners, including Secret Sales, Wowcher, and Funky Pigeon. They enable brands to deliver exclusive deals and benefits, driving customer satisfaction and retention. Leveraging its parent company's expertise in digital commerce and customer engagement, Webloyalty offers innovative solutions that meet the evolving needs of both retailers and consumers, ensuring a seamless and rewarding online shopping experience. This strategic approach not only fosters stronger customer relationships but also supports retailer growth in the competitive digital marketplace.
Challenges and Needs
Tenerity faced challenges recruiting local digital marketing professionals to update Webloyalty’s websites with the latest promotional and marketing content. This problem led to operational delays, resulting in out-of-date content and delayed market expansion. To address this, they sought a cost-effective outsourcing partner to recruit and train a dedicated team. This partnership was essential in maintaining the accuracy and relevance of their website content, increasing the number of offers promoted, and speeding up their time-to-market.
Objective
KDCI Outsourcing was tasked with maintaining Webloyalty’s websites by building a team of skilled digital marketing professionals. This team was responsible for adding and updating statuses of retailers, providing the latest web content, and managing digital promotions. The goal was to increase impressions of current promos, boost conversions, and increase total earnings.
Objective
Custom Solutions
In response to Webloyalty’s challenges, KDCI Outsourcing developed a tailored solution by building a custom dedicated team of skilled digital marketing professionals based in the Philippines. This offshore team worked closely with stakeholders across US, Europe, and Australia, collaborating in real-time daily.
Team Composition
- 1 x account manager
- 4 x assistant managers
- 2 x supervisors
- 10 x internet marketing specialists
Team Composition Details
These digital marketing professionals are knowledgeable in the tools and systems used by Webloyalty, and they are proficient in foreign languages relevant to the region they are assigned to. This ensures that Webloyalty’s content is of the right language, up-to-date, and accurate, so products can reach their target markets and consumers quickly. The team was trained to implement best practices in digital content creation, focusing on increasing the visibility of the latest offers to improve conversions. Comprehensive product training and regular feedback were provided to ensure quality of work and familiarity on system updates.
What changed
Results and Impact
The implementation of a dedicated offshore digital marketing team for Webloyalty yielded remarkable results within one year:
Details
These improvements significantly boosted Webloyalty’s profitability and allowed them to expand their offers to new markets.
Measured outcomes
- More clicks
- 6x
- More coupons processed
- 23%
- Increase in total earnings
- 27%
“On behalf of the UK team, we just wanted to say a massive thank you for all the back-end work you did... You’ve been super helpful to the team with a lot of changes to make so thank you very much!”