How did Kole Imports produce great packaging design with limited resources and lower costs?

Kole Imports and Closeouts is a leading wholesale distributor that offers a diverse range of consumer goods, including household items, electronics, and novelty products. They cater to a wide variety of businesses, such as retailers and online sellers, providing products at competitive wholesale prices.

Challenges and Needs

Kole faced challenges recruiting enough skilled professionals locally to manage their sales and logistics, leading to operational disruptions and reduced sales. To address this, they sought a cost-effective outsourcing partner to recruit and train an extension of their in-house team. This partnership was essential in ensuring uninterrupted operations, smooth logistics, and increased sales.

Objective

KDCI Outsourcing was tasked with improving Kole's operations by building a team of sales and logistics specialists. This team was responsible for sourcing products, selling products, and ensuring successful product delivery. The goal was to provide pre- and post-sales support, thereby minimizing operational disruptions, enhancing service quality, and encouraging more sales.

In response to Kole’s challenges, KDCI Outsourcing developed a tailored solution by building a custom dedicated team of sales and logistics professionals based in the Philippines. This offshore team worked closely with stakeholders in the United States, collaborating in real-time daily.

Team Composition

• 2 x Sales Representatives
• 3 x Sales Assistants
• 1 x Junior Logistics Associate
• 1 x Associate Buyer

Team Composition Details

These specialists are knowledgeable in sales and logistics operations and have prior experience working with wholesale companies. This ensures that Kole’s sales efforts are productive, and their logistics run smoothly. All team members were trained on Kole’s products, as well as the end-to-end sales and logistics process. Power stations were also provided to each individual, eliminating operational disruptions and maximizing productivity.

Results and Impact

The implementation of a dedicated offshore team of sales and logistics professionals for Kole yielded remarkable results within 2 years:

Details

These enhancements significantly boosted sales and strengthened Kole’s credibility as a wholesale distributor in the industry.