Art Brand Studios - KDCI Partnership Yields 70% Cost Savings

Background

Art Brand Studios (ABS), a leading publisher of branded art programs in both Limited and Open Edition artworks, has distinguished itself by merging strategic art creation with profitable licensing and distribution. Specializing in developing art collections with renowned artists and iconic brands, ABS's portfolio includes collaborations with Thomas Kinkade Studios, several fine art institutions, and emerging artists.

Challenges and Needs

ABS faced challenges in recruiting local designers for branded and varied design collaterals, resulting in inconsistent branding and delayed marketing efforts. To address this, they sought a cost-effective outsourcing partner to recruit and train a dedicated team. This partnership was essential in maintaining the quality and brand adherence of all designs, which are crucial to market presence and business growth.

Objective

KDCI Outsourcing was tasked with creating branded design collaterals for ABS’s marketing campaigns by building a team of talented designers. This team was responsible for implementing ABS’s brand guide, producing outstanding designs, and streamlining the production process. The goal was to improve design quality, scale the design operations, and reduce onshore expenses, thereby growing their business.

Custom Solutions

In response to ABS’s challenges, KDCI Outsourcing developed a tailored solution by building a customer dedicated team of designers based in the Philippines. This offshore team worked closely with stakeholders in the United States, collaborating in real-time daily.

Team Composition

• 2 x Mid-Level Designers
• 1 x Senior Graphic Designers
• 1 x Account Manager

Team Composition Details

These designers are skilled in using industry-standard design software and have extensive experience working on brand campaigns. This ensures that ABS’s design collaterals are on-brand, captivating, and unique. All designers were trained to follow ABS’s branding guidelines, focusing on delivering consistent, high-end designs. Regular feedback and coaching was provided, and the designers were equipped with proprietary tools and AI software that enhanced the artworks they created, as well as improved their turnaround times.

Results and Impact

The implementation of a dedicated offshore team of designers for ABS yielded remarkable results within just one year:

Details

These achievements significantly boosted ABS’s production efficiency and reduced their operational expenses.